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DataCamp is seeking a Senior Product Marketing Manager to lead B2B product marketing strategy and execution. The role sits at the intersection of commercial, product, and marketing teams, with responsibility for crafting and communicating DataCamp's value proposition to professional learners and enterprise organizations.
Key responsibilities include:
- Leading B2B go-to-market campaigns in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives
- Developing and refining customer-centric messaging that highlights DataCamp's differentiation in the data and AI learning space
- Creating impactful sales and marketing collateral including pitch decks, blogs, webinars, and case studies to support the buyer's journey
- Collaborating with revenue and customer success teams to gather customer insights, testimonials, and feedback to refine messaging
- Managing analyst relations and communicating product capabilities and roadmap to industry analysts
- Conducting competitive analysis to track market trends, competitor strategies, and identify opportunities and threats
DataCamp is a trusted partner to over 20 million learners and 6,000+ companies, including 80% of the Fortune 1000. The company's mission is to empower everyone with data and AI skills essential for 21st-century success.
The ideal candidate is a proactive problem-solver who thrives in a fast-paced, hands-on environment with a sense of urgency and revenue-driven mindset. You will collaborate with diverse teams including sales, customer success, product management, and content development. The role emphasizes storytelling, communication, and the ability to develop impactful product marketing initiatives from the ground up.
DataCamp offers flexible working hours, competitive compensation, a yearly learning budget for conferences and training, global company retreats, yearly IT equipment refresh budget, and a collaborative international team environment.
Requirements:
- 5+ years of B2B product marketing experience in a data/AI SaaS company
- Proven track record in the data or AI space with deep understanding of industry trends and competitive landscape
- Demonstrated success in leading and executing go-to-market strategies with measurable impact on revenue, adoption, or market share
- Exceptional English writing and presentation skills with a portfolio showcasing compelling messaging, content, and thought leadership
- Ability to excel in a fast-paced, dynamic environment with high workload; comfortable operating independently when needed
