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Unframe is an AI-first startup helping enterprises deploy LLM-powered applications at scale. Backed by Bessemer, Craft, and TLV Partners with $100M in funding, the company combines product-company speed with consultancy flexibility to move customers from idea to deployed AI systems faster than competitors.
As Senior Product Marketing Manager, you will own solution positioning and storytelling across the enterprise AI platform. You will translate technical capabilities into clear, differentiated, outcome-driven narratives that accelerate pipeline and revenue. The role is based in the Tel Aviv office and requires both strategic clarity and hands-on execution.
You will own 3–4 priority industries and be accountable for narrative clarity, differentiation, and pipeline contribution within them. Key responsibilities include developing outcome-driven solution narratives that connect platform capabilities to measurable business value; defining and articulating use-case positioning including target buyers, pain points, and impact; establishing strong differentiation against internal builds, point solutions, and competing platforms; building solution-specific assets such as pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards; partnering closely with Sales to refine pitch tracks and strengthen deal positioning; collaborating with Product to ensure capabilities are accurately reflected in external messaging; creating metrics-backed case studies and proof points tailored to industry buyers; supporting demand generation with industry- and solution-focused messaging for campaigns and webinars; and continuously gathering market feedback to sharpen positioning and improve win rates.
The ideal candidate has 7–10 years of B2B product marketing experience, preferably in enterprise AI, data, or platform companies. You should have a proven ability to translate complex technical capabilities into clear, business-oriented narratives and experience building industry narratives and packaging horizontal platforms into vertical-relevant solutions. Strong understanding of enterprise buying dynamics and multi-stakeholder sales environments is essential. You are comfortable operating across industries, have exceptional communication skills, and are highly self-directed and execution-oriented.
