SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Teamworks is seeking a Senior Product Marketing Manager to own go-to-market strategy and execution for the Personnel and Coaching product categories. These are analytics and business intelligence platforms used by elite sports organizations worldwide—from NFL, NHL, MLB, and MLS teams to collegiate and international programs—to evaluate talent, make roster decisions, and prepare for competition.
In this role, you will:
- Own market, competitive, and customer insights for Coaching and Player Personnel products across professional, collegiate, and international sports organizations
- Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
- Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation
- Build and maintain enablement assets, playbooks, battlecards, and training for Sales and Customer Success teams
- Use Customer.io and other tools to communicate with customers and drive adoption and retention
- Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders
- Build and maintain AI-driven workflows that support individual and team processes
You must bring 5+ years of product marketing experience with senior ownership of go-to-market strategy, proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms, and experience supporting global markets and multiple customer personas. You'll need demonstrated ability to lead strategy and execute tactically in a fast-paced environment, strong project management skills to lead cross-functional initiatives, and responsible use of AI tools with security and privacy awareness.
Ideal candidates have experience in sports, athletics, or performance technology; familiarity with tools like Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion; and hands-on experience with Figma or Photoshop.
Teamworks is the Operating System for Sports, powering 7,000+ organizations worldwide with solutions spanning Personnel, Coaching, Performance, Operations, and Intelligence. Founded in 2006, the company has 600+ global teammates and is backed by venture capital.
