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Talkiatry, the largest dedicated psychiatry practice in the U.S., is seeking a Senior Product Marketing Manager to lead patient-facing product marketing strategy and execution. You will own positioning, messaging, and go-to-market strategy for Talkiatry's clinical services and patient-facing product, serving as the primary conductor for patient launches and product updates across the organization.
Key responsibilities include: driving end-to-end launch planning for new product features and clinical service offerings; conducting and synthesizing quantitative and qualitative patient research to represent the voice of the patient across marketing, clinical, and product strategies; building deep understanding of patient audiences, the mental health care landscape, and competitive positioning; collaborating cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys; creating patient-facing materials including emails, website updates, and educational resources; and tracking marketing metrics to inform go-to-market priorities.
You will report to the Director of Product Marketing and work closely with channel partners, marketing teams, and clinical leadership to scale the patient product marketing function. The role requires synthesizing complex healthcare insights into clear, patient-centric storytelling and using data-driven approaches to enhance engagement and brand experiences.
Ideal candidates bring 4-6+ years of product or consumer marketing experience, preferably in healthtech or high-growth consumer technology. You should demonstrate expertise in go-to-market strategy, product positioning, and messaging development; strong quantitative and qualitative research skills; exceptional storytelling and communication abilities; proficiency with AI tools for audience insights and content production; and strong analytical capabilities. A collaborative, adaptable approach to cross-functional work is essential. Bachelor's degree required; Master's degree preferred.
Talkiatry is transforming mental health care by making high-quality psychiatry more accessible and sustainable. With 750+ psychiatrists, 250+ therapists, and over two million patient visits delivered nationwide, the company operates at scale where every innovation drives meaningful impact. The mission-driven team focuses on solving complex healthcare problems and redefining behavioral healthcare delivery in America.
