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Salary: USD 140,000 - 175,000 / annual
Sprout Social is seeking a Senior Product Marketing Manager to lead go-to-market strategy for its AI portfolio, including the flagship Trellis AI agent and broader AI platform. This is a strategic and hands-on role sitting at the intersection of Product, Marketing, Revenue, and Leadership.
Key Responsibilities:
- Own and execute end-to-end GTM strategy for Sprout's AI portfolio, translating complex business objectives and emerging technology advancements into multi-year market strategies and actionable plans that drive revenue expansion and category leadership.
- Build and architect enterprise-wide GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
- Develop executive-level content and storytelling, directly authoring messaging, decks, and market collateral for C-suite and industry audiences. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers and analysts.
- Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption.
- Serve as a trusted advisor to Product and Revenue leadership, providing strategic guidance and mentorship to team members and elevating the overall craft and strategic impact of the product marketing organization.
First-Year Impact Timeline:
- Months 1-3: Conduct comprehensive evaluation of Sprout's AI positioning, GTM enablement, and competitive landscape. Establish strategic alignment with Product and Sales leadership on key business targets and positioning for Trellis and upcoming AI releases. Identify process bottlenecks in product launch lifecycle.
- Months 4-6: Architect and rollout reimagined enterprise-wide GTM launch playbook for AI platform. Establish differentiated positioning and messaging frameworks to increase win rates in competitive enterprise deals. Optimize buyer enablement and cross-functional training strategies.
- Months 7-12: Become recognized authority on AI market strategy across Sprout. Measure and demonstrate significant business impact including accelerated product adoption, elevated deal sizes, and improved GTM efficiency. Introduce new methodologies and best practices to benefit broader marketing organization.
Required Qualifications:
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
- Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
- Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
- Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
- Exceptional communication skills with proven ability to author executive-level messaging, positioning, and market narratives.
Preferred Qualifications:
- Previous experience working in the software/SaaS industry.
- Previous experience working with AI products.
