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Signal 1 helps health systems unlock the value of their AI investments while managing risk through rigorous AI governance, continuous measurement, and efficient deployment. The company's AI Management Systems give healthcare leaders visibility and control across their growing AI portfolios.
As Senior Product Marketing Manager, you will lead positioning, messaging, and go-to-market execution for Signal 1's AI Management System and expanding product portfolio, including emerging capabilities like the Agent Control Plane. This role sits at the intersection of product, sales, and marketing, translating complex technical capabilities into clear value propositions for both technical and executive healthcare audiences.
Key responsibilities include:
**Product Positioning & Messaging:** Develop differentiated positioning and messaging for the AI Management System and expanding portfolio. Define and evolve category positioning for emerging product areas such as the Agent Control Plane, establishing how Signal 1 frames new capabilities before market conventions exist. Translate complex technical capabilities into clear value propositions for healthcare executives (CIOs, Chief AI Officers, CMIOs, CMOs, CFOs). Develop core messaging for technical audiences (IT, data science, ML engineering) alongside executive audiences. Ensure consistency across product, sales, marketing, and customer communications.
**Product Launches & Go-to-Market:** Partner with Product Management throughout the development lifecycle to plan and execute successful releases. Develop launch plans and customer-facing assets that communicate business value. Create high-impact materials including presentations, one-pagers, videos, competitive comparisons, and demos. Train and equip sales and customer success teams on new positioning, messaging, and launch materials.
**Competitive Intelligence & Market Insights:** Monitor competitors and market trends to maintain differentiated positioning. Develop battlecards and insights that inform product strategy and sales conversations. Systematically capture customer and market insights through win/loss analysis, customer interviews, and sales feedback, channeling them back to Product to inform roadmap and strategy.
You will bring strategic thinking, exceptional written communication, and the ability to distill complex ideas for executive audiences. You are a strong cross-functional collaborator with experience working across product, sales, and marketing. You are self-motivated, highly organized, with a strong sense of ownership and accountability.
