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Salary: USD 166,000 - 195,000 / annual
Robinhood is seeking a Senior Product Marketing Manager to lead go-to-market strategy and prospect acquisition for a new premium financial offering. You will design and execute a B2B-hybrid marketing motion targeting high-net-worth and mass-affluent prospects outside the current customer base.
Key Responsibilities:
- Build and personally execute outbound marketing campaigns via LinkedIn, email, and direct outreach to drive net-new prospect funnel growth
- Own conversion path orchestration, including free expert consultation flows and self-serve signup paths; partner with product on lead qualification and routing to expert calendars
- Nurture no-shows and not-yet-ready leads; test and optimize outreach channels
- Set strategy and direct execution for paid, brand creative, events, and owned/lifecycle channels through central marketing and Concierge teams
- Implement marketing technology stack, integrating with CRM (e.g., Salesforce) to support outbound channels, lead routing, scheduling, and attribution
- Drive marketing execution against internal launch timelines
- Partner cross-functionally with central marketing, Concierge, growth, product, and legal/compliance teams
- Build and iterate marketing attribution and efficiency metrics, with primary focus on CAC:LTV optimization
Success will be measured by net-new (non-existing-customer) demand generated and converted, full-funnel conversion rates, improved efficiency over time, and on-track readiness against internal launch milestones.
The role is based in the New York, NY office with in-person attendance expected at least 3 days per week. You will work on a high-performing, fast-moving team with ethics at the center of everything.
Requirements:
- 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building (not just running) campaigns within an existing stack
- Experience creating a marketing stack pairing outbound channels (LinkedIn, email, outreach) with live "book a call/demo" conversion flows (marketing automation, lead routing, scheduling, attribution)
- Experience marketing sales-assisted products (wealth management, fintech, insurance, or B2B SaaS with human handoff) where funnel leads to live conversation rather than self-serve signup
- Routine use of AI across marketing workflow, with comfort directing hybrid workflows of human collaborators and AI tools
- Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels; experience directing other teams or agencies on channels you do not produce yourself
Nice to Have:
- Experience in wealth management, private banking, Registered Investment Advisor (RIA), or fintech-serving high-net-worth background
- Experience with compliance-reviewed marketing in regulated financial services environment
- Experience planning small, high-touch VIP or executive events
- Depth in two or more areas of product marketing, growth/demand generation, and content/brand
- Comfort building and presenting GTM perspective to senior leaders under evolving timeline and confidentiality constraints
- Experience with referral programs or partner-channel marketing
