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Relevance AI is seeking a Senior Product Marketing Manager to define positioning, messaging, and go-to-market strategy for its AI workforce platform. This is the company's first dedicated product marketing role, offering high scope and hands-on impact.
You will bridge Product, Sales, Customer Success, and Marketing to translate complex AI capabilities into clear, compelling customer value stories that drive pipeline, adoption, expansion, and retention. Based in either Sydney or San Francisco (hybrid), you'll report directly to the CMO and work closely with product and engineering leadership across both locations.
Key responsibilities include:
- Define and maintain differentiated positioning and messaging for the platform
- Develop deep understanding of ideal customer profiles, buyer journeys, and personas
- Translate technical capabilities into compelling stories for business and technical audiences
- Own end-to-end go-to-market planning and execution for product launches and feature announcements
- Create product marketing assets: product pages, datasheets, white papers, presentations, videos, explainers, and customer-facing roadmaps
- Build sales enablement tools and deliver training to help sales teams communicate value and accelerate deals
- Partner with demand generation to develop content and campaigns that create and accelerate pipeline
- Develop lifecycle and expansion campaigns to improve activation, adoption, and retention
- Represent the product at customer meetings, trade shows, speaking events, and webinars
- Gather customer and competitive insights to inform product strategy and positioning
- Measure performance of product marketing programs and use data to improve impact
- Partner with Product, Sales, Marketing, and Customer Success teams across locations
Relevance AI powers industry leaders including Canva, Databricks, Confluent, Autodesk, Lightspeed, Rakuten, Aveva, Qualified, and Activision Blizzard. The company is backed by Bessemer Venture Partners, Insight Partners, Peak XV, and King River Capital, raised Series B in April 2025, and was named LinkedIn's #1 Startup in Australia in 2025.
