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EdSights is building Student Voice Intelligence technology for higher education—AI-powered conversations that help colleges and universities understand student needs in real-time, uncover drivers of attrition, and power student success and enrollment workflows. With 300+ institutional partners and $80M in recent funding, the company is in rapid growth mode.
You'll join as Senior Product Marketing Manager, reporting to the Head of Marketing. This is a senior individual contributor role with significant scope: you'll own positioning, messaging, and go-to-market strategy for your product line(s), acting as the "CMO of your segment."
Key responsibilities include:
**Positioning & Strategy**: Define and own product positioning and messaging. Lead launch planning for new features and releases in partnership with Product and Growth Marketing. Conduct ongoing competitive research and synthesize insights for GTM and Product teams. Serve as the primary marketing voice in product conversations, translating market signals into roadmap input.
**Go-to-Market Execution**: Partner with Growth and Event Marketing to develop integrated campaigns driving awareness and pipeline. Create content across channels (blog posts, case studies, conference presentations) that shapes market perception and drives adoption.
**Sales & Customer Alignment**: Work closely with Sales and CX leadership to understand deal dynamics, expansion, and churn. Use these insights to refine positioning and enablement. Develop frameworks and materials that enable AEs, BDRs, and CX teams to execute with a crisp, confident narrative.
You bring 4–7+ years of B2B product marketing experience at growth-stage SaaS companies, with a proven track record of owning end-to-end GTM motions with measurable pipeline and revenue impact. You thrive in sales-led environments, excel at cross-functional collaboration, and communicate complex capabilities into compelling customer-facing messaging. You actively use AI to move faster and build repeatable, scalable processes.
EdSights values ownership, speed, and mission-driven work. The role offers remote flexibility, unlimited PTO, paid parental leave, competitive compensation, and strong benefits.
