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Cyera is a leading data security platform purpose-built for the cloud era, trusted by security teams at Fortune 1000 companies. The company is reinventing how businesses secure data, enable agile collaboration, and pursue new business opportunities.
As Senior Product Marketing Manager, you will shape the narrative around Cyera's disruptive products and platform. This is a strategic role that bridges product, marketing, sales, and customer success to drive market adoption and establish Cyera as a leader in data and AI security.
Key responsibilities include:
• Launch new products and features with compelling messaging and positioning, collaborating closely with product managers to drive adoption and market penetration.
• Lead technical content development through storytelling, creating website pages, explainer blogs, how-to demos, whitepapers, and technical diagrams that resonate with technical audiences.
• Develop comprehensive sales enablement materials including pitch decks, prospecting guides, demo scripts, product FAQs, and objection handling frameworks to empower the sales team.
• Execute cross-functional campaigns that drive marketing-qualified leads (MQLs), improve SEO/AEO performance, build pipeline, and increase product adoption across paid and organic channels.
• Work with product management to understand technical capabilities and translate them into clear, compelling value propositions for different buyer personas.
This role requires technical acumen to understand complex data security concepts, exceptional storytelling skills to communicate value, and the ability to influence cross-functional teams without direct authority. You'll be instrumental in positioning Cyera's innovations in a competitive market.
