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Salary: USD 141,000 - 176,000 / annual
BitSight is a cyber risk management leader seeking a Senior Product Marketing Manager to shape market understanding and adoption of its cyber risk intelligence solutions. This is a hands-on senior individual contributor role focused on go-to-market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across their extended attack surface—including internal and external assets, cloud environments, third parties, and supply chains.
You will translate sophisticated security capabilities and threat intelligence into clear, differentiated stories that resonate with CISOs, security operations, exposure management, and third-party risk leaders. Working across Product, Sales, Marketing, and Customer Success, you will influence product strategy, lead launches, enable the field, and drive measurable adoption, pipeline, and growth.
Key responsibilities include: owning positioning, messaging, and go-to-market strategy for assigned solutions; developing compelling narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience; articulating BitSight's value across enterprise, third-party, fourth-party, and supply-chain exposure; translating complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences; partnering with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions; leading cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation; creating core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership; equipping Sales and partners with knowledge, tools, and proof points needed to win; building deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges; engaging customers, analysts, and industry influencers to strengthen market credibility and shape category perception; and measuring impact through adoption, pipeline, competitive performance, and revenue contribution.
BitSight is a cyber risk management leader with over 3,500 customers and 600+ teammates dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote locations. The company invented the cyber ratings industry in 2011 and has built integrated solutions delivering value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.
Qualifications: 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role. Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk. Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams. Ability to understand technical products and turn complexity into concise, compelling stories. Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics. Exceptional writing, presentation, and executive communication skills. Strong cross-functional leadership with the ability to influence without direct authority. Strategic thinker who is equally comfortable creating strategy and doing the work. Curiosity about AI and its impact on security threats, security operations, and product marketing.
