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Salary: USD 118,800 - 165,000 / annual
TuneCore, a leading independent music distribution and artist development platform owned by Believe, is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its products and features.
Reporting to the Director of Growth, you will be responsible for translating customer insights and product capabilities into clear, compelling value propositions. You'll work cross-functionally with Brand, Product, Research, Data, Campaigns, Creative, UX, and Artist Support teams to ensure every product launch, feature release, and customer communication reinforces TuneCore's mission of empowering independent artists.
Key responsibilities include:
**Positioning and Messaging:** Develop positioning frameworks, value propositions, and product narratives. Translate complex features into clear customer benefits. Create audience-specific messaging based on customer needs and behaviors. Ensure consistency across web, campaigns, in-product experiences, and customer support. Partner with Creative and Copy teams on execution.
**Go-to-Market Strategy:** Develop GTM strategies for new products, feature launches, partnerships, and UX updates. Define target audiences, launch objectives, messaging, key benefits, and success metrics. Create product marketing briefs for cross-functional alignment. Partner with the Senior Manager of Campaigns on integrated launch plans. Identify dependencies and ensure team alignment.
**Customer and Market Insights:** Develop deep understanding of customer needs, motivations, pain points, and adoption barriers. Monitor market trends and competitor positioning. Partner with Research, Data, and Product teams to leverage insights and performance data. Bring the voice of the customer into product and marketing planning.
**Product Adoption and Performance:** Identify opportunities to improve product education, onboarding, awareness, and adoption. Support development of FAQs, customer education, and support materials. Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue. Develop post-launch analysis and recommendations.
The ideal candidate is a strong storyteller and strategic thinker who understands how to connect customer needs with product value, comfortable using research and data to shape recommendations, and skilled at aligning cross-functional teams.
This is a hybrid role based in the Believe office in DUMBO, Brooklyn, with in-office days on Tuesdays and Wednesdays.
**Requirements:**
- 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or related field
- Experience marketing products to independent creators, entrepreneurs, or small businesses
- Experience developing positioning, messaging, value propositions, and launch strategies
- Strong customer instincts and ability to translate research and data into actionable recommendations
- Excellent written and verbal communication skills
- Strong storytelling and messaging judgment
- Experience partnering with Product, Research, Data, Brand, Creative, and UX teams
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience
**Nice to Haves:**
- Experience in the music industry and passion for music
- Familiarity with customer research, audience segmentation, product analytics, and experimentation
- Experience with subscription plans, pricing and packaging, mobile applications, or international launches
