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Salary: USD 125,000 - 145,000 / annual
Greenlight is a family technology company with 6.5+ million users, offering a suite of products including a debit card, financial app, GPS trackers, and family hub. The company is seeking a Senior Content Creator to own organic social media and influencer programs end-to-end.
In this hybrid creator-strategist role, you will be the primary driver of Greenlight's social presence across TikTok, Instagram Reels, YouTube Shorts, and other platforms. You'll combine hands-on content creation with strategic planning, appearing on camera yourself while also building the broader content strategy.
Key responsibilities include:
- Creating and posting original social-first content across multiple platforms; shooting, editing, and publishing independently
- Monitoring cultural and platform trends daily and executing real-time trend opportunities
- Owning the end-to-end content social strategy: audience definition, platform mix, content pillars, posting cadence, and growth targets for both parent and teen audiences
- Managing multi-channel organic content calendars with a steady pipeline of fresh ideas and formats
- Directing the influencer and creator program: sourcing, briefing, content approval, and relationship management
- Leading the UGC program with the growth team to source and boost high-performing content for paid social
- Serving as primary point of contact for external social and influencer agency partners
- Contributing to product marketing and brand campaigns across cross-functional teams
- Strengthening customer service communications on social channels
- Owning social reporting, analytics, and continuous optimization
Requirements:
- 6+ years in social media with meaningful hands-on creator experience (not just directing others); portfolio or reel required
- Proven track record of organic account growth with documented numbers and methodology
- Genuine comfort and natural presence on camera; ability to host and carry videos
- Strong video production skills: phone shooting, editing (CapCut or similar), hook writing, retention-focused cutting
- Deep platform fluency, especially TikTok and Instagram; algorithmic understanding
- Demonstrated ability to turn cultural moments into same-day posts
- Experience building and running influencer or creator programs
- Experience managing external agencies (preferred)
- Consumer brand or parent/teen audience experience (preferred)
Desired traits: Creator mindset, fast execution, scrappiness, strategic thinking, cultural awareness, real-time responsiveness, attention to detail, passion for family-focused brands.
