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Snowflake is seeking a Senior Product Marketing Manager to lead AI/ML go-to-market strategy for the EMEA region. This is a highly cross-functional role that bridges global product marketing with regional field execution, working closely with sales, technical teams, and partners to drive awareness and adoption of Snowflake's AI/ML capabilities.
Key responsibilities include:
- Serve as the connective tissue between EMEA field teams and global AI messaging, running regular operating cadences with sales, growth, and partner teams to align on shared GTM priorities and execute AI sales motions.
- Partner directly with EMEA sales leaders and AI/ML specialists to pressure-test messaging against live deals, capturing field and customer feedback to inform product roadmap, positioning, and competitive strategy.
- Build repeatable feedback loops that keep campaigns and assets practical, credible, and grounded in what's winning deals in-region.
- Own adaptation of global AI/ML messaging and campaigns into EMEA-ready narratives, tailoring for regional buyer priorities, industry nuances, competitive dynamics, data-sovereignty/regulatory considerations, and localization needs across enterprise and commercial segments.
- Build region-specific plays that drive net-new user acquisition, expansion within existing accounts, and deep adoption at scale, translating complex AI/ML capabilities for executive, technical, and operational buying audiences.
- Support integration of AI/ML messaging into adjacent product categories (Analytics, Data Engineering/Data Lake) and vertical GTM motions, ensuring coherent regional storytelling.
- Partner with cross-functional teams to create compelling, outcome-led EMEA customer stories, reference narratives, and proof points demonstrating real business impact from AI/ML deployments with quantified ROI and time-to-value metrics.
- Raise quality and consistency of AI content in EMEA across webinars, events, and executive content; personally evangelize Snowflake's differentiation on stage and in executive settings.
- Create sales enablement and field-ready assets (talk tracks, demos, pitch narratives) that enable sellers and partners to tell credible, use-case-driven AI stories.
- Define and track KPIs measuring GTM effectiveness for pipeline contribution, net-new AI user acquisition, consumption/usage growth, and adoption depth across accounts.
- Use in-product usage signals, consumption data, and field feedback to monitor progress against regional AI targets and reallocate investment toward what's driving usage.
- Report on campaign and enablement impact to regional and global leadership, building clear line of sight from marketing activity to pipeline to consumption.
Ideal candidate has 7+ years of product marketing experience with subject-matter expertise in data analytics, AI/ML/LLMs, data science, or application development, preferably with hands-on familiarity with AI assistants, copilots, or agentic-workflow products. Demonstrated ability to define and own regional GTM strategy, translating complex capabilities into competitive advantage, is essential.
