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Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Senior Product Manager to own the onboarding experience for Kraken Pro globally. The Pro team is responsible for Kraken Pro's web and mobile trading experiences across spot and futures markets.
In this role, you will own the end-to-end onboarding experience for Kraken Pro—from first landing through a client's first trade. You will constantly assess the onboarding funnel to identify what's working and what isn't, driving continuous UX improvement. Your focus will be on deeply understanding the Pro customer: who they are, what they need most in their first days, how to communicate with them, and what excites them to trade.
You will live in onboarding data, pinpointing the biggest friction points where clients drop off and identifying the highest-leverage opportunities for improvement. Your goal is to design an experience that builds trust at every step, guiding clients through onboarding with confidence and getting them to their first trade—their "aha moment"—faster and with more conviction.
You will partner closely with Design, Data, Engineering, and Marketing teams to turn insights into shipped improvements. You will leverage AI tools to see the funnel more clearly and move faster—from surfacing friction points and predicting churn, to personalizing the onboarding path and messaging per client segment.
Kraken is part of Payward, which has spent 15 years building one of the most modern and globally accessible financial infrastructure platforms, designed to advance an open, global financial system. The company is trusted by over 10 million individuals and institutions globally and offers spot trading, margin, futures, staking, and OTC services.
REQUIREMENTS:
- 4+ years of product management experience with a strong track record in onboarding, activation, or growth-oriented UX work
- Sharp product sense for user experience—able to spot friction, simplify complex flows, and design for trust and excitement
- Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action
- Excellent written and verbal communication—able to bring stakeholders along with clear narratives and numbers
- Customer-first instinct—genuinely curious about who the user is and what would make them excited to trade
- Fluent working with AI tools day to day—using them to analyze data, personalize experiences, and speed up work as a PM
- Passion for crypto and trading, with a strong belief in Kraken Pro's mission
