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Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Senior Product Manager to own the onboarding experience for Kraken Pro globally. The Pro team is responsible for Kraken Pro's web and mobile trading experiences across spot and futures markets.
In this role, you will own the end-to-end onboarding experience for Kraken Pro—from a user's first landing through their first trade. You will constantly assess the onboarding funnel to identify friction points, understand where clients drop off, and drive continuous UX improvements. Your focus is on getting clients to their "aha moment" (first trade) faster and with greater confidence.
Key responsibilities include:
- Deeply understanding the Pro customer: who they are, what they need in their first days, how to communicate with them, and what drives them to trade
- Living in onboarding data to pinpoint the biggest friction points and highest-leverage opportunities
- Designing experiences that build trust at every step, guiding clients through onboarding with confidence
- Partnering closely with Design, Data, Engineering, and Marketing to turn insights into shipped improvements
- Leveraging AI tools to see the funnel more clearly, surface friction points, predict churn, personalize onboarding paths, and optimize messaging per client segment
You will be working within Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks—a modern, globally accessible financial infrastructure platform built to advance an open, global financial system.
REQUIREMENTS:
- 4+ years of product management experience with a strong track record in onboarding, activation, or growth-oriented UX work
- Sharp product sense for user experience; ability to spot friction, simplify complex flows, and design for trust and excitement
- Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action
- Excellent written and verbal communication skills; ability to bring stakeholders along with clear narratives and numbers
- Customer-first instinct with genuine curiosity about users and what would excite them to trade
- Fluent working with AI tools day to day—using them to analyze data, personalize experiences, and speed up PM work
- Passion for crypto and trading, with strong belief in Kraken Pro's mission
