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Smartly is an AI-powered advertising technology platform that helps brands and advertisers run digital campaigns across social media, programmatic, and connected TV. The company manages $6B in annual ad spend for 700+ brands worldwide and powers over 800 billion impressions annually.
You will join the Media Platform group as a Senior Product Manager, owning the next generation of Smartly's Triggers optimization feature—a core product that currently manages over $1B in annual customer spend. Triggers automate campaign optimization and save marketers time through intelligent performance-based adjustments.
In this role, you own product areas end-to-end: discovery, vision, roadmap, backlog, and go-to-market strategy. Your immediate focus is launching a closed alpha with selected customers, gathering deep insights on how the new Triggers compare to the current version, and using customer feedback to refine the post-alpha roadmap. You will also own related product areas within the Media Platform group and help set the platform's strategic direction.
Key responsibilities include:
- Staying close to customers to define product priorities and identify problems to solve
- Leading discovery activities, including user research and prototype testing
- Working closely with engineering teams to own the product roadmap and prioritize feature development
- Collaborating across functions (engineers, channel PMs, large advertisers, advertising platforms) to ensure platform capabilities integrate into real advertiser workflows
- Developing go-to-market strategies to drive adoption and demand
- Conducting client workshops and presentations to showcase product capabilities
- Managing stakeholder relationships and ensuring alignment between strategy and execution
The Media Platform group builds shared capabilities that power Smartly's channels: campaign management, budget optimization, automated triggers, catalog management, and more. Your work directly impacts how marketers achieve better results while reducing manual effort.
REQUIREMENTS:
- 5+ years of product management experience, preferably in B2B SaaS
- Experience working across functions without needing a lead title to gain alignment
- Proven track record of leading high-impact products and driving user or revenue growth
- Strong leadership skills with cross-functional collaboration experience
- Expertise in launching successful software products and features
- Background in a technically complex domain such as digital advertising, with willingness to develop fluency in that domain
- Proficiency in data analysis and handling large datasets
- Bachelor's or Master's degree in a related field
- Ability to work from the Helsinki office at least 3 days per week
- Excellent English and willingness/ability to travel internationally to meet internal teams, partners, and customers
