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Salary: USD 151,200 - 204,600 / annual
Twitch is the world's largest live streaming platform, serving global communities around gaming, entertainment, music, sports, cooking, and more. The Commerce organization drives over $1B+ in annual payouts to creators through innovative monetization products.
As Senior Product Manager for Commerce, you will own the product vision and roadmap for Twitch's creator monetization and community engagement capabilities. You'll define and execute strategy for helping streamers build deeper connections with their audiences through interactive, mobile-native commerce features. Your responsibilities include:
- Leading the product vision and roadmap for high-impact Twitch commerce capabilities, balancing near-term outcomes with longer-term investments
- Owning the 1-2 year vision and driving prioritization for features that help streamers connect and monetize with viewers, including future innovations in community engagement and creator monetization
- Owning core streamer success metrics including interaction rates, creator earnings, viewer engagement, mobile conversion, and retention
- Running continuous experiments to test new features and improve outcomes for streamers and communities
- Driving multi-screen product strategy to ensure seamless engagement and monetization across devices
- Partnering cross-functionally with Engineering, Design, Data Science, Research, and Community teams
- Championing streamer-first thinking to ensure all products enhance creator earnings, deepen community bonds, and support channel growth
You'll work on products like Bits and Subscriptions while exploring new ways to help creators earn, engage audiences, and grow their channels. The role offers flexibility to work from San Francisco, Los Angeles, Irvine, or Seattle.
REQUIREMENTS:
- 5+ years of experience as a Product Manager
- Experience with live streaming, gaming, or the creator economy
- Experience with monetization products and balancing creator earnings with consumer experience
- Experience building consumer-facing products at scale, particularly mobile applications or creator/community tools
- Deep understanding of creator ecosystems: their needs, community dynamics, and success factors on digital platforms
- Experience leading cross-functional initiatives and driving alignment across diverse stakeholder groups
- Experience defining and executing 1-2 year product strategies against ambitious roadmaps
BONUS:
- Familiarity with virtual goods, digital currencies, or in-app purchase systems
- Ability to write basic SQL and use experimentation/analytics tools and AI tools for product analysis
- Background in social features, chat systems, or real-time interactive experiences
- Personal experience as a content creator or deep engagement with creator communities
