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onX is a high-growth outdoor technology company building products across Hunt, Offroad, Backcountry, and Fish verticals. The company is seeking a Senior PR Manager to own earned media strategy and execution for the Offroad and Backcountry product lines.
In this senior individual contributor role, you will develop and execute comprehensive PR strategies aligned with business priorities, directly managing the Offroad PR program and overseeing an agency partner supporting Backcountry earned media. You will translate product innovations, customer insights, technology developments, and company initiatives into compelling narratives that drive coverage across endemic, regional, and national media outlets.
Key responsibilities include building and maintaining trusted relationships with journalists, leading proactive media pitching and inbound request management, developing press materials and organizing media experiences, and preparing executives and subject-matter experts for interviews and speaking engagements. You will serve as an onX spokesperson and integrate PR efforts across Product, Growth, Community, and Paid Marketing teams to ensure earned media is embedded in product launches and go-to-market campaigns.
You will monitor coverage and sentiment, identify reputational risks, support crisis communications planning, and measure PR program impact. The role leverages AI and emerging tools for media research, trend monitoring, and campaign measurement while applying editorial judgment and brand safeguards. You report to the PR and Communications Director in a fast-paced, experimentation-driven culture where ambiguity and rapid iteration are expected. The company operates across multiple office locations with flexibility in where you work.
