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ParentSquare is a rapidly growing edtech company serving over 22 million students with unified school-family communication tools. The company's flagship products—ParentSquare and RemindHub—provide forms, sign-ups, payments, messaging, language translations, and more. Remind Chat, their free product, reaches over 80% of K-12 students. Their latest innovation, SmartSites, delivers state-of-the-art websites for school districts.
Attendance Plus is ParentSquare's newest and fastest-growing product line, addressing chronic absenteeism—a critical challenge affecting nearly 1 in 4 students nationwide. The solution provides proactive, relationship-driven support built into the platform districts already use, offering tiered data insights, family outreach, and intervention tracking. It has already earned industry recognition, including Tech & Learning's Best of 2025.
You will own the complete market strategy for Attendance Plus as Senior Product Marketing Manager. This is a strategic, high-impact role where you'll become the expert on the chronic absenteeism problem—the research, district budget cycles, competitive landscape, and customer needs. You'll shape positioning and messaging for the entire attendance line, translating the needs of attendance clerks, counselors, and district administrators into narratives that resonate across buying committees.
Key responsibilities include: owning market strategy and competitive positioning; developing go-to-market strategy in partnership with product and leadership; deciding which capabilities warrant full launches versus quiet rollouts; packaging and pricing strategy; translating customer and competitive insights into product and market direction; ensuring go-to-market teams can win attendance conversations; and driving Attendance Plus growth as a business line.
Success means the market understands Attendance Plus differentiation, sales and marketing teams are equipped to win, and customer insights consistently inform product development and market strategy.
