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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations dependent on physical operations to harness IoT data for actionable insights. The company serves agriculture, construction, field services, transportation, and manufacturing—industries representing over 40% of global GDP.
You will lead end-to-end paid social strategy and execution across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role owns full-funnel campaign programs with rigorous experimentation and measurable impact on pipeline and revenue.
Key responsibilities include:
- Develop and execute paid social campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging platforms like Reddit
- Identify and explore new channels that unlock growth opportunities in Mexico and Canadian markets
- Build strategic, data-driven full-funnel programs with focus on customer acquisition
- Continuously optimize cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms
- Conduct competitive and market analysis to uncover growth opportunities
- Create internal and external-facing assets and playbooks that enable sales teams
- Measure success by pipeline and revenue impact, not vanity metrics
You are strategic yet hands-on, analytical, and thrive in data-driven environments. You love problem-solving, own outcomes from start to finish, and are motivated by measurable business impact. You think like a seller, building narratives and tactics that drive field success. You're obsessively curious about competitors, markets, and buyer behavior, turning insights into competitive advantages. This is a high-impact role critical to achieving growth goals in two distinct, fast-evolving markets.
