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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations dependent on physical operations to harness IoT data for actionable insights. The company serves agriculture, construction, field services, transportation, and manufacturing—industries representing over 40% of global GDP.
You will lead end-to-end paid social strategy and execution across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role owns full-funnel campaign programs with rigorous experimentation and measurable impact on pipeline and revenue.
Key responsibilities include:
- Developing and executing paid social campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging platforms like Reddit
- Building strategic, data-driven full-funnel programs focused on customer acquisition
- Optimizing cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms
- Identifying and testing new channels and growth opportunities in Mexico and Canadian markets
- Collaborating cross-functionally to align campaigns with broader business objectives
- Continuously experimenting and iterating to improve campaign performance
You are strategic yet hands-on, analytical, and thrive in data-driven environments. You excel at problem-solving, uncovering growth opportunities, and owning outcomes from conception through execution. You think like a seller, building narratives and assets that drive real field impact. You're obsessively curious about competitors, markets, and buyer behavior, turning insights into unfair advantages. This is a high-impact role critical to achieving growth goals in two distinct, fast-evolving markets.
