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Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform enabling organizations dependent on physical operations to harness IoT data for actionable insights. The company serves agriculture, construction, field services, transportation, and manufacturing—industries representing over 40% of global GDP.
You will lead end-to-end paid social strategy and execution across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role owns full-funnel campaign programs with rigorous experimentation and measurable impact on pipeline and revenue. You'll manage campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging platforms like Reddit, while identifying new growth opportunities in these markets.
Key responsibilities include:
- Developing and executing strategic paid social campaigns focused on customer acquisition
- Building full-funnel programs with emphasis on data-driven optimization
- Managing cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms
- Conducting competitive analysis and market research to uncover growth opportunities
- Creating internal and external-facing assets and playbooks that support sales teams
- Testing and scaling campaigns across new and emerging channels
- Collaborating cross-functionally to align marketing efforts with business objectives
You are strategic and hands-on, analytical, and thrive in data-driven environments. You love problem-solving, are obsessively curious about markets and buyer behavior, and measure success by real business outcomes. You think like a seller—building narratives and tactics that drive field wins. You're excited to own outcomes from strategy through execution in fast-evolving markets.
