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Outreach is seeking a Senior Performance Marketing Manager to drive revenue growth through data-driven marketing strategies and campaign execution. In this role, you will own performance marketing initiatives across paid channels (SEM, display, social, video), manage marketing budgets, and optimize campaigns for lead generation and customer acquisition. You'll work cross-functionally with sales, product, and demand generation teams to align on GTM strategy, develop performance benchmarks, and scale what works. Responsibilities include: building and executing integrated performance marketing campaigns; analyzing campaign performance using analytics and attribution modeling; managing vendor relationships and marketing technology stack; A/B testing creative, messaging, and targeting; forecasting pipeline impact and ROI; and mentoring junior marketing team members. You'll report to the VP or CMO and have direct influence on revenue outcomes. The ideal candidate has 7+ years of B2B SaaS marketing experience, proven track record optimizing paid channels, strong analytical skills, and experience with marketing automation and CRM platforms. This is a high-impact role at a leading revenue AI platform used by enterprise customers like Databricks, SAP, Siemens, and Verizon.
