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LemFi is a Series B fintech company building a financial platform for the Global South, serving immigrants and diaspora communities. The company processes over $1B in monthly transactions across 30+ countries and offers multi-currency accounts, payments, credit, and financial growth products.
As Senior Performance Marketing Manager, you will own paid acquisition strategy and execution end-to-end across core channels and geographies. This is a high-leverage role where performance marketing directly drives scaling into new corridors and deepening product adoption. You will be accountable for CAC, ROAS, and volume targets—not just reporting on them.
Key responsibilities include:
- Owning paid media strategy and execution across Meta, Google, TikTok, and programmatic channels, covering customer acquisition and product cross-sell across active markets
- Managing and optimizing significant media budgets with focus on CAC, LTV, ROAS, and payback periods
- Designing and running rigorous test-and-learn programs across audience segmentation, creative angles, bidding strategies, and landing pages, using AI tools to accelerate analysis
- Translating campaign data into actionable insights for senior stakeholders, leading with implications and next steps
- Partnering with the Creative team to brief and iterate on paid assets that resonate with diaspora audiences across different corridors and cultures
- Working cross-functionally with Product and Growth to align paid campaigns with product launches, corridor expansions, and seasonal peaks
- Developing and maintaining attribution and measurement frameworks that give the business confidence in channel contribution
You will work in a fast-moving environment where priorities shift and you are expected to figure things out independently. The role requires treating budgets as your own money, reading data before forming opinions, and pushing through noise to find what actually moves the needle.
REQUIREMENTS:
- 5+ years of performance marketing experience for a mobile app product, with proven track record managing substantial paid media budgets across Meta and Google
- Experience in high-growth consumer fintech, payments, or marketplace businesses
- Full-funnel growth approach, thinking beyond acquisition to entire customer lifecycle
- Hands-on experience acquiring and retaining users for mobile apps (iOS and Android), including work with mobile measurement partners, attribution tooling, and incrementality testing
- Strong analytical skills: fluency with campaign dashboards, spreadsheet modeling, and data analyst collaboration; knowing when instinct must yield to evidence
- Ability to write sharp creative briefs and give structured feedback on paid social ads
- Comfort in fast-moving, ambiguous environments with shifting priorities and minimal supporting team
- Genuine bias for action: spotting problems/opportunities, forming views, and moving without waiting for permission to test
NICE TO HAVE:
- Experience running paid campaigns in emerging markets across Africa, Middle East, or South Asia, with understanding of channel mix and creative norms differences
- Familiarity with AI-powered creative testing or media planning tools
- Exposure to multi-product growth loops (e.g., using remittance acquisition to drive Savings, Credit, or eSIM adoption)
