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LegalZoom, the industry leader in online legal services for over 20 years, is seeking a Senior Performance Marketing Manager to own all aspects of programmatic advertising campaigns. This is a 100% remote role reporting into the Growth Marketing function.
You will drive end-to-end programmatic media strategy and execution across Display, Video, CTV, Native, and Audio channels on platforms including Google Ads and The Trade Desk. Key responsibilities include:
**Campaign Planning & Execution:** Plan and execute paid acquisition campaigns with full accountability for CPA and ROAS goals. Manage a mix of in-house executions, agency-led campaigns, and Direct IO partnerships. Ensure proper tagging, creative briefs, measurement frameworks, and QA across all campaigns.
**Strategy & Channel Ownership:** Independently develop and own the programmatic channel roadmap, translating business objectives into quarterly plans. Identify whitespace opportunities, make investment recommendations, and stay current on industry trends and emerging platforms.
**Testing & Optimization:** Build and execute a continuous testing calendar across audiences, creatives, placements, and partners. Monitor KPIs including sessions, engagement, conversions, revenue, CPA, and ROAS. Demonstrate deep understanding of advanced attribution models (MTA, MMM) and design incrementality tests and brand lift studies to validate channel impact.
**Stakeholder Communication:** Own reporting cadences, preparing executive-ready updates that translate data into narrative and highlight business impact. Communicate confidently with senior stakeholders in written and verbal formats.
**Cross-Functional Execution:** Manage multiple concurrent workstreams with rigor. Drive initiatives with Creative, Data Science, Product Marketing, and other Growth teams. Proactively identify blockers and surface solutions.
**AI & Marketing Technology:** Leverage AI tools (Claude, ChatGPT, platform-native features) to accelerate analysis and automate workflows. Evaluate and pilot new AI-enabled capabilities within the programmatic stack.
Required: 7-9+ years of hands-on performance marketing experience with a track record of owning channel strategy. Recent hands-on experience with Google Ads (Display and YouTube) and The Trade Desk required. Demonstrated ability to independently build and communicate multi-quarter channel roadmaps to senior stakeholders. Strong project management skills managing complex, multi-workstream projects.
