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Salary: USD 142,800 - 193,200 / annual
Duolingo is seeking a Senior Performance Marketing Manager to lead global user acquisition campaigns across multiple channels. This hands-on role focuses on running and optimizing mobile acquisition at scale, managing an eight-figure annual budget in partnership with agency partners and internal teams.
Key responsibilities include owning day-to-day execution of global performance marketing campaigns with emphasis on mobile user acquisition and growth. You will strategically run and optimize mobile install campaigns across major platforms including Google UAC, Meta, TikTok, and programmatic partners, with focus on LTV/CAC efficiency and sustainable global growth. The role involves managing and holding accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and execution quality.
You will leverage data-driven insights to guide decisions and continuously improve key KPIs such as CPI, retention, and monetization metrics. Cross-functional collaboration with Marketing Analytics, Creative, Engineering, and Finance teams is essential to maximize impact. The position champions a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock growth opportunities. You will develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights.
Required qualifications include experience running large-scale global mobile acquisition campaigns, strong analytical skills with expertise in mobile attribution and marketing analytics, and a proven track record of owning and optimizing large performance marketing budgets with hands-on execution. Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, and industry best practices, is essential. Exceptional communication skills and experience managing agency partners to deliver against performance targets are required.
Ideal candidates will have experience running performance marketing for top subscription-based mobile apps, familiarity with incremental measurement methodologies (geo-lift, incrementality testing, media mix modeling), and passion for Duolingo's mission to make education universally accessible.
