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Senior Performance Marketing Executive (B2C)

Octopus Energy - London, United Kingdom - In-office - posted 2026-07-31

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Octopus Energy is seeking a Senior Performance Marketing Executive to lead day-to-day digital performance marketing for its B2C electric vehicle leasing business. This is a hands-on role focused on building, optimizing, and scaling paid digital campaigns across search, programmatic, and social channels. You will own the full performance marketing function, including campaign strategy, execution, and optimization. Key responsibilities include managing paid search campaigns, analyzing search query reports to identify optimization opportunities, refining audience targeting, testing creative variations, and producing clear performance reporting. You'll also own critical parts of the user journey, including writing, building, and launching campaign landing pages using in-house web tools to drive end-to-end conversion performance. The role reports to the Senior Growth Marketing Manager and sits within the B2C Growth squad. You'll collaborate closely with the Content Creator, Design team, Commercial team, and broader Marketing organization to launch campaigns rapidly and unlock new growth opportunities. Over time, there may be opportunities to support organic social planning, scheduling, and reporting alongside the Content Creator. This role is ideal for someone with strong hands-on performance marketing experience, typically from an agency or fast-paced digital environment, who is ready to transition into an in-house position with greater ownership, visibility, and influence over strategy and execution. You should be detail-oriented, comfortable with data analysis, and energized by continuous optimization and testing.

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