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Recorded Future, a leading cyber threat intelligence company serving 1,900+ clients globally, is seeking a Senior Partner Marketing Manager to own partner and technology alliances marketing across EMEA and APJ regions.
In this role, you will lead the strategy and execution of partner marketing programs across distributors, resellers, and service providers. You'll develop marketing frameworks and playbooks, run a quarterly partner marketing planning process with channel sales and field marketing teams, and manage central partner marketing budgets including MDF and co-op funds with full accountability for ROI reporting.
Key responsibilities include:
- Owning partner marketing strategy, frameworks, and playbooks for EMEA and APJ
- Running quarterly partner marketing planning with channel sales and marketing, prioritizing by partner performance and pipeline potential
- Managing central partner marketing budget, MDF, and co-op fund allocation and approvals
- Leading technology alliances and marketplace marketing strategy, including AWS and Microsoft private offers and solution-led listings
- Collaborating with Mastercard's channel organization on joint marketing initiatives
- Designing and executing partner enablement programs (newsletters, webinars, training, summits, sales kickoffs)
- Owning partner collateral and co-branded content
- Serving as primary liaison between marketing, regional channel teams, and partners
- Reporting on marketplace performance, partner readiness, and budget ROI
Success is measured by adoption of the quarterly planning process, growth in marketplace and alliance marketing performance, improved partner readiness and enablement engagement, and demonstrable ROI on partner funds with growing partner-sourced pipeline.
REQUIREMENTS:
- 5+ years of B2B marketing experience with significant time in channel, partner, or alliances marketing (required)
- Direct experience building and running partner marketing strategy and planning processes across multiple regions (required)
- Experience working through influence with channel, sales, and marketing teams who own their own budgets (required)
- Experience managing MDF or co-op funds and tying partner programs to pipeline and ROI (required)
- Hands-on cloud marketplace experience with AWS or Microsoft, including private offers and co-sell programs
- Experience building partner enablement programs and running marketing across EMEA and APJ
- Working knowledge of Salesforce, PRM tools, and marketing automation
- Ability to translate technical security concepts into partner-friendly messaging
- Cybersecurity or technical enterprise B2B background strongly preferred
