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Eye Security is a European cybersecurity company with embedded cyber insurance solutions, headquartered in the Netherlands with 170+ FTEs. The company combines cutting-edge technology with hands-on expertise to detect, respond to, and recover from cyber threats in real time, serving organizations across Europe.
You will be Eye Security's first marketing hire in the Nordics region, establishing and leading the company's market presence in Stockholm, Sweden, with plans to expand into Denmark and Norway. This is a ground-up opportunity to build the marketing function from scratch in a new market.
Key responsibilities:
- Develop field marketing and channel strategies tailored to the Nordics, including messaging, positioning, and market-specific tactics
- Plan and execute demand generation, brand awareness, partner co-marketing, and thought leadership campaigns to drive qualified pipeline aligned with the Ideal Customer Profile
- Own the complete event lifecycle: identify high-value industry events, manage execution, lead capture, follow-up, and ROI measurement
- Localize Eye Security's global positioning, content, and campaigns for Nordic buyers and partners
- Build and activate the partner ecosystem, providing co-marketing assets, enablement resources, and campaign planning to drive pipeline
- Represent Eye Security at industry events, host webinars, roundtables, and local workshops
- Manage external agencies (PR, content, demand generation) and oversee campaign execution and budgets
- Own the Nordics marketing budget, track spend, measure pipeline contribution, and report performance and ROI to leadership
- Collaborate with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging and coordinated execution
You will report to the Head of Marketing Benelux & Nordics and work independently while staying aligned with central teams. The role offers autonomy to shape market presence and revenue growth in a new region, with potential to transition to regional leadership as the function scales.
Requirements:
- 5+ years of B2B SaaS or IT marketing experience with proven success in field marketing, partner marketing, or demand generation
- Commercial mindset with demonstrated ability to translate marketing activities into measurable business results (pipeline impact, conversion rates, partner activation)
- Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch
- Strategic thinking: ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential
- Self-starter mentality comfortable working independently in a new market with minimal existing structure while staying aligned with central teams
- Experience collaborating with channel partners, sales teams, and cross-functional stakeholders
- Fluent in English and Swedish (required)
- Excellent organizational skills and ability to manage multiple campaigns and timelines simultaneously
- Familiarity with HubSpot and marketing automation tools (plus); comfort adopting and leveraging AI tools
- Cultural fit: thrive in people-focused culture, communicate clearly, bring entrepreneurial energy
