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ServiceNow is seeking a Senior Partner & Field Marketing Manager to lead partner marketing and direct IT buyer engagement across the UK and Ireland. This dual-focus role splits roughly 65% field marketing (IT buying group) and 35% partner marketing.
In the field marketing capacity, you will own engagement with IT operations, service management, and architecture teams within CIO/CTO organizations. You'll plan and execute roundtables, workshops, and virtual experiences that create pipeline and drive deal progression. You'll work closely with sales on attendance, follow-up, and opportunity creation, while owning budgets, vendors, timelines, and results. You'll adapt global programmes for local relevance and feed regional insights back into global planning.
On the partner marketing side, you'll build joint go-to-market plans and co-marketing programmes with strategic partners to create shared pipeline. You'll coordinate with EMEA and global partner marketing teams to ensure managed partners receive a cohesive experience. You'll drive partner sponsorship of key events (AI Summit, Public Services Summit, SNUGs, World Forum) and support UK/Ireland-specific sales enablement through GTM-aligned events. You'll manage the Global MDF programme, approving and auditing campaigns while measuring ROI, and track partner-influenced and partner-sourced pipeline.
ServiceNow's technology platform brings together AI, data, and workflows to help enterprises work smarter. The company serves 85% of the Fortune 500 and is building an AI-native culture.
Requirements:
- 6+ years of B2B technology marketing experience (field, partner, demand generation, or integrated marketing) for Manager level; 8+ years for Senior Manager level
- Track record of programmes delivering measurable pipeline and revenue through strong partnerships with sales/GTM teams
- Experience with channels, resellers, systems integrators, and hyperscalers (AWS preferred)
- Budget ownership and ROI measurement experience
- Practical use of AI tools such as Claude and Co-Pilot in marketing planning, execution, or analysis
- Proficiency with CRM and marketing automation platforms
- Background in enterprise software, SaaS, or platform businesses
- Strategic mindset with strong execution discipline; partner business acumen; commercial focus on pipeline and ROI; ability to influence and advise Sales, Alliances, and GTM leadership
