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Salary: USD 2,000 - 5,000 / monthly
Lago is seeking a Senior Paid Social Manager to work directly with the founder on paid social strategy and execution. You will own both strategic thinking and hands-on execution across Meta, TikTok, AppLovin, and Pinterest, managing accounts with monthly spend ranging from $50K to $700K+. This is a paid social-focused role; paid search and creative production are handled by other teams.
Key Responsibilities:
- Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
- Build and run consolidated account structures that consolidate signal rather than fragment across hundreds of ad sets
- Design creative and audience tests with defined minimum spend per test to ensure readable results
- Set up audience infrastructure including customer lists, exclusions, and existing-customer spend controls
- Build and maintain catalog and dynamic product ads across collections
- Standardize attribution settings across campaigns and explain how window choices impact reported results
- Plan and interpret conversion lift studies, translating incremental results into budget and targeting decisions
- Write creative briefs from performance data and provide clear feedback to client creative teams
- Expand budgets onto TikTok, AppLovin, and Pinterest where performance metrics support it
- Report on business outcomes (Shopify revenue, MER, new customer acquisition, contribution) rather than platform ROAs alone
Schedule: Monday–Friday, 9 AM–5 PM PST, 40 hours per week.
Requirements:
- 4+ years managing paid social, including hands-on experience with accounts spending $250K+ monthly in e-commerce
- Expert-level Meta Ads Manager proficiency: Advantage+ sales campaigns, CBO vs. ABO tradeoffs, cost and bid caps, catalog ads
- Hands-on campaign management experience on at least two of: TikTok, AppLovin, Pinterest
- Working knowledge of Conversions API, event match quality, and deduplication
- Clear understanding of attribution windows, view-through credit, and the difference between reported ROAS and incremental ROAS
- Experience planning or interpreting conversion lift or geo holdout tests
- Strong spreadsheet skills; ability to pull raw breakdowns and build custom analysis
- Comfort presenting directly to founders and owners, including delivering difficult findings
- Strong English speaking skills
Nice to Have:
- Agency experience managing multiple brands simultaneously
- Shopify analytics experience
- Experience with product feed tools such as DataFeedWatch
- Background in jewelry, apparel, or supplements
