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GetYourGuide is seeking a Senior Paid Search Marketing Manager to join its Berlin headquarters and lead data-driven performance marketing initiatives. The role sits at the intersection of marketing, data science, and engineering, focusing on optimizing paid search channels for a global marketplace connecting millions of travelers with activities.
You will conduct comprehensive data analysis to identify trends and patterns in content and coverage structures, formulating hypotheses for improvement. A core responsibility is understanding how to create optimal combinations of ads, keywords, and landing pages for millions of users worldwide. You'll collaborate closely with data scientists and engineers to improve content and coverage using LLM-based models, challenging the status quo with evidence-based approaches.
The position involves designing and executing experiments to measure the impact of model fine-tunings and business tactics, managing complex projects to orchestrate millions of multimedia assets, and identifying the right combinations for specific user segments. You'll create sophisticated analyses and deliver compelling storytelling to senior leadership, evaluating performance and experiment results with measurable impact.
You'll generate regular reports and performance dashboards using tools like Databricks or Looker, providing actionable insights and identifying opportunities for process automation. Cross-functional collaboration with tech, data science, and business units is essential to optimize processes, explore new opportunities, and maximize paid search channel efficiency.
The ideal candidate has 3–5 years of performance marketing experience in analytical roles, preferably in paid search. You hold a degree in economics, marketing, statistics, or a similar quantitative discipline. SQL proficiency is required; Python is a plus. You're passionate about analytics, skilled at breaking down complex problems into actionable business insights, and fluent in marketing KPIs (CPA, CAC, CTR, CVR, LTV) and ML model evaluation. You thrive in fast-paced environments, balance multiple priorities with initiative, and communicate clearly in English.
