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Typeform is seeking a Senior Paid Marketing Strategist to lead and transform its paid acquisition strategy. You will own the strategy and day-to-day performance of key paid social and display channels including TikTok, YouTube, Google Performance Max, and Uber Ads, while exploring emerging opportunities in audio and connected TV (CTV).
In this hands-on role with significant ownership, you will manage six-figure monthly media budgets and make strategic decisions based on customer acquisition cost, revenue impact, and LTV-to-CAC performance. You'll build a multichannel strategy that reduces reliance on paid search and identifies new sources of efficient growth for the platform.
Key responsibilities include: developing and launching optimized campaigns that drive signups and paid customer acquisition; partnering closely with creative, copywriting, and design teams to translate ideas into campaigns; running A/B tests across creative, copy, landing pages, placements, audiences, and bidding strategies; owning the paid marketing measurement approach including Marketing Mix Modeling and incrementality studies; designing experiments to understand incremental campaign impact; and collaborating with Tracking and Data teams to strengthen measurement capabilities.
You'll contribute to Typeform's broader full-funnel acquisition strategy, working across demand creation and demand capture. The role requires balancing creative thinking with strong commercial judgment, and you'll share insights and recommendations across Marketing and the wider business.
Typeform helps over 150,000 businesses collect data through forms, surveys, and quizzes, driving 500 million responses annually with integrations into Slack, Zapier, and HubSpot.
