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Fanatics is seeking a Senior Media Buying Manager to lead paid media and performance marketing execution for the Fanatics App, a central hub connecting sports fans across commerce, collectibles, and betting/gaming. You will own multi-million dollar acquisition budgets across paid channels including Meta, Google, TikTok, Snap, programmatic, and emerging platforms, driving efficient user growth through hands-on platform management, targeting optimization, and budget allocation.
Key responsibilities include executing and optimizing campaigns across social, search, affiliate, and programmatic channels; managing CAC, ROI, and LTV metrics; building a culture of experimentation around funnel optimization, creative strategy, and audience segmentation; partnering with Data and Analytics teams to develop reporting infrastructure and refine performance KPIs; and presenting acquisition performance, forecasts, and strategic insights to leadership.
You will work cross-functionally with Growth, Analytics, and Product teams to ensure acquisition aligns with downstream value and ecosystem profit. The role requires deep expertise in major media platforms, mobile attribution (AppsFlyer), incrementality testing, and attribution modeling. Experience with mobile apps, sports, or digital marketplaces is valued.
The ideal candidate brings 5-8+ years of performance marketing experience, proven success scaling multi-channel campaigns, strong analytical and data reporting skills, and the ability to influence stakeholders across the organization. You'll stay current on marketing trends, emerging platforms, and AI/ML-driven growth solutions.
