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SoFi is seeking a Senior Marketing Project Manager to drive operational execution of its Direct Mail program. This role is responsible for end-to-end project management of monthly direct mail campaigns, partnering closely with Marketing Data Science to translate business strategy into actionable execution plans.
Key responsibilities include:
**Project Management & Campaign Execution**
Own end-to-end project management for monthly Direct Mail campaigns, serving as the primary project manager for all campaign-related data operations. Partner with Marketing Data Science to build campaign execution schedules aligned with business priorities, targeting strategies, and production timelines. Create, manage, and refine project plans and JIRA tickets throughout the campaign lifecycle, ensuring work is accurately scoped, prioritized, quality-checked, and completed on time. Lead cross-functional execution by translating business discussions into real-time updates to project plans and stakeholder priorities. Drive accountability by coordinating approvals, tracking deliverables, identifying risks, and maintaining team alignment as campaign requirements evolve.
**Operational Excellence & Process Improvement**
Continuously evaluate campaign operations to identify risks, process gaps, and opportunities to improve efficiency, scalability, and execution quality. Partner with Marketing Data Science and external vendors to optimize workflows and scheduling as program complexity grows. Develop, document, and maintain SOPs, DACIs, and operational documentation to standardize direct mail execution. Help evolve the Direct Mail operating model by implementing scalable solutions, managing Agency of Record assignments, and driving operational consistency. Champion operational innovation by evaluating and adopting new technologies, AI capabilities, and automation solutions that reduce manual effort and enable efficient scaling.
**Campaign Operations, Reporting & Quality Assurance**
Leverage campaign and operational data insights to identify trends and resolve process gaps. Own creation, maintenance, and quality control of campaign planning documentation, reporting, and large-scale mail matrices, ensuring data integrity and accuracy. Provide internal stakeholders and external vendors with comprehensive campaign requirements across seven-plus products, including audience strategy, mail quantities, cell codes, drop dates, and timelines. Perform quality assurance across all campaign deliverables before launch. Maintain recurring reports, Direct Mail performance dashboards, attribution reporting, and performance actuals to support decision-making.
The ideal candidate understands campaign strategy, can independently translate business discussions into actionable execution plans, exercises sound judgment in fast-moving environments, and proactively identifies operational improvement opportunities. Success requires comfort managing cross-functional initiatives, optimizing processes, leveraging AI-enabled workflows, and maintaining exceptional attention to detail.
