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Senior Marketing Operations Specialist

Motive - Remote - Remote - posted 2026-10-23

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Salary: USD 72,000 - 114,000 / annual

Motive empowers teams running physical operations with a unified platform for safety, operations, and finance. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food & beverage, retail, and public sector. The Marketing Operations team builds tools and capabilities to scale Motive's marketing practice, including marketing systems administration, data quality, sales alignment, and strategic initiatives. You will serve as a subject-matter expert on the MarTech stack, working closely with IT, enterprise systems, product, and data teams. In this role, you will: - Administer Motive's MarTech stack day-to-day, including technical configurations, testing, troubleshooting, and optimization - Build agentic workflows to automate and scale marketing operations processes, such as marketing-sales handoffs and data flow monitoring - Implement data governance, compliance, and quality measures aligned with business requirements - Set up cross-platform signals and in-product messaging to drive prospect and customer journeys - Support and enable marketing team stakeholders on MarTech stack utilization, capabilities, and best practices This is a hands-on technical role requiring deep expertise in marketing technology platforms and a collaborative approach to cross-functional problem-solving. REQUIREMENTS: - 3+ years of hands-on experience administering a marketing technical stack and database - Hands-on expertise administering and building in Salesforce and Marketo (certification a plus); experience with Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools - 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean, or similar - Excellent problem-solving skills and analytical mindset - Strong communication and cross-functional stakeholder collaboration skills - Bachelor's degree or higher from an accredited university

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