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G2, the world's largest software marketplace (now unified with Capterra, SoftwareAdvice, and GetApp), is seeking a Senior Marketing Operations Specialist to drive marketing analytics and lead management systems. This role reports directly to the Director of Marketing Operations and operates independently across analytics and systems work.
The position splits between two core areas: (1) Marketing Analytics & Reporting—building and maintaining operational dashboards on funnel performance, lifecycle metrics, routing efficiency, and campaign engagement; partnering with BI and Data teams on dashboard development; validating data across Salesforce, Marketo, and connected GTM systems; and identifying optimization opportunities. (2) Lead Scoring, Routing, and Handoff—managing lead and contact scoring models aligned to buying intent and funnel stage; owning RingLead routing logic and lead/account matching; continuously improving speed-to-lead and qualification frameworks; performing daily QA on Marketo smartlists and Salesforce routing reports; troubleshooting mis-routed or unsynced records; and managing the Marketing-to-Sales handoff process including sales alerts and follow-up flows.
You will also leverage AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, and apply AI to speed up recurring reporting and QA tasks. The ideal candidate brings 3+ years of marketing operations, marketing analytics, or related data/systems experience (ideally at B2B SaaS); hands-on experience with marketing analytics or reporting tools; deep understanding of core marketing KPIs; working knowledge of Salesforce and Marketo or similar platforms; experience with or strong aptitude for lead routing and scoring logic; comfort working with record-level data (profiling, cleaning, reconciling); strong attention to detail and QA mindset; demonstrated interest in AI tools for analysis or QA; and strong communication and presentation skills for senior leadership. Experience with RingLead, BI tools (Looker, Tableau), or basic SQL proficiency is a plus.
