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Verkada is a high-growth, well-funded physical AI platform company protecting organizations through integrated video security, access control, air quality sensors, alarms, intercoms, and visitor management. With 30,000+ customers (including 100+ Fortune 500 companies), a $5.8B valuation, and $1B+ in annualized bookings, the company is scaling rapidly across 170+ countries.
As Senior Marketing Operations Manager, you will lead the campaign operations foundation supporting demand generation while pioneering how AI transforms marketing workflows. This is a hands-on, collaborative role reporting to the Marketing leadership team.
Key responsibilities include:
**AI-Powered Marketing Systems**: Identify and implement AI and automation opportunities across campaign operations, lifecycle marketing, events, lead management, and reporting. Design and deploy agents, automations, and integrations using platforms like Gumloop, Claude, Workato, Retool, and APIs. Connect workflows with Salesforce, Marketo, data warehouses, and internal knowledge systems. Develop prototypes into reliable, documented systems with appropriate controls and measurement frameworks.
**Marketing Automation & Campaign Infrastructure**: Serve as technical and operational partner to marketers running multi-region campaigns. Guide lead ingestion, enrichment, routing, lifecycle management, consent, and sales handoff processes. Translate campaign requirements into scalable, self-service workflows. Manage Marketo and Salesforce workflows, integrations, field mappings, data quality, and governance. Support complex programs including events, webinars, demos, intent signals, and lifecycle campaigns.
**Operational Excellence**: Partner with marketers to redesign end-to-end workflows. Prioritize projects by revenue impact, time savings, execution speed, and reusability. Support teammates in adopting AI and automation tools. Monitor system health, lead flow, and data quality. Collaborate cross-functionally with Marketing, Sales, Engineering, Data, Security, Legal, and Privacy.
Required: 5+ years in Marketing Operations, Revenue Operations, Business Systems, or Marketing Technology. Hands-on experience with Salesforce and marketing automation platforms (Marketo/HubSpot). Proven track record creating automations, integrations, tools, or AI workflows adopted by users. Comfort with data, APIs, and technical systems; willingness to develop technical skills. Role requires on-site presence in San Mateo five days per week.
