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Senior Marketing Operations Manager

TheGuarantors - New York, NY, United States - In-office - posted 2026-10-07

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Salary: USD 130,000 - 165,000 / annual

TheGuarantors is a fintech company protecting multifamily operators from leasing risk while expanding renter access. The company has protected $7B+ in lease value, works with 9 of the top 10 operators nationwide, and is the #1 lease guarantee provider in the country. They've been recognized as one of Inc. 5000's fastest-growing companies, Forbes' Best Startup Employers, and Deloitte's Technology Fast 500. You will serve as a hands-on Senior Marketing Operations Manager, playing a critical role in executing and scaling the email and automation program. This role focuses on template architecture, targeted deliveries, and testing within a mature HubSpot environment that uses custom objects, custom association labels, and advanced workflow logic to deliver highly personalized, context-aware lifecycle communication at scale. Key responsibilities include: - Collaborating with cross-functional teams to support their email goals through direct contributions and enabling self-service capabilities - Leveraging the complex HubSpot data model to segment audiences and target emails - Creating, editing, and maintaining HubSpot email templates and custom modules that are reusable, scalable, and on-brand - Writing and maintaining HubL code to customize email templates and modules, including logical operators and loops for dynamic content - Migrating legacy emails into updated templates and modules - Debugging rendering, tokenization, and data issues across email clients - Documenting templates, modules, and patterns for confident reuse by others - Architecting lifecycle systems that scale as the data model, tooling, and business needs evolve - Defining KPIs, building scalable reporting, identifying performance gaps, and driving data-backed experimentation to improve engagement, deliverability, and downstream business impact - Partnering closely with stakeholders to translate complex business requirements into reliable, maintainable email systems Requirements: - 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot - Proficiency in HTML/CSS with ability to code email templates from scratch - Strong working knowledge of HubL, including conditionals and dynamic logic - Experience working with custom objects and association labels in HubSpot - Proven ability to build and maintain complex workflows with layered branching logic - Technical, data-driven approach to email marketing - Exceptional project management skills with ability to manage multiple initiatives simultaneously and prioritize to meet deadlines amid ambiguity - Ability to work effectively up, down, and across all organizational levels (Analysts to C-Suite) - Roll-up-your-sleeves mentality with excitement to research and learn

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