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Sanity is seeking a Senior Marketing Operations Manager to own the operational engine behind pipeline generation efforts. Reporting to the Director of Revenue Operations, you'll manage the Marketo and Salesforce infrastructure powering Sanity's go-to-market motion, leveraging account-based marketing (ABM) strategies, intent data, and AI-powered automation.
Key responsibilities include:
Pipeline Generation & Funnel Operations: Own pipeline generation targets in partnership with demand gen, SDRs, and sales. Build operational infrastructure around intent signals and ABM motions to hit monthly, quarterly, and annual goals. Model and continuously analyze the full-funnel customer journey from awareness to closed-won, defining conversion benchmarks and delivering data-driven recommendations.
Data Quality & Reporting: Own marketing data quality (deduplication, normalization, enrichment, decay management). Ensure intent and engagement signals flow cleanly into account scoring models. Partner with the data team to build pipeline and funnel reporting that surfaces actionable insights.
Campaign & SDR Operations: Own technical implementation of demand gen and ABM campaigns from brief to launch. Partner with SDR teams on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs. Build and maintain segmented account lists using firmographic, technographic, and intent signals. Maintain campaign-to-opportunity attribution framework including campaign member statuses, UTM governance, and CRM campaign structure.
Marketo Administration: Own the Marketo instance end-to-end—programs, templates, smart campaigns, tokens, governance, and hygiene. Implement lifecycle nurture and ABM programs with proper technical setup and data capture. Explore AI-powered automation to scale personalized outreach. Manage Marketo-Salesforce sync and integrations across Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.
Required: 7+ years marketing operations experience at B2B SaaS companies with deep hands-on Marketo and Salesforce expertise. Proven track record building and optimizing marketing automation programs that drive pipeline. Strong understanding of B2B buyer journey, ABM strategies, intent data platforms, and lead lifecycle management. Experience partnering with SDR and sales teams on lead routing and funnel optimization. Data fluency and ability to frame analytical briefs. Experience managing marketing tech stack integrations and interest in applying AI to marketing automation.
Sanity is a 200+ person, venture-backed content operating system company (Series C, $85M raised) backed by ICONIQ Growth, Threshold Ventures, Heavybit, Shopify, and founders from Vercel, WPEngine, Twitter, Mux, Netlify, and Heroku. The company offers competitive stock options, comprehensive health plans, flexible work environment, and global, diverse team.
