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Sanity is seeking a Senior Marketing Operations Manager to lead the operational infrastructure powering its go-to-market motion. Reporting to the Director of Revenue Operations, you'll own the Marketo and Salesforce technology stack, model the customer journey from first touch to closed-won, and leverage intent signals and account-based marketing (ABM) strategies to drive measurable pipeline generation.
Key responsibilities include:
**Pipeline Generation & Funnel Operations**: Own the pipeline generation target in partnership with demand generation, SDRs, and sales teams. Build operational infrastructure around intent signals and ABM motions to achieve monthly, quarterly, and annual goals. Model and continuously analyze the full-funnel customer journey from awareness through closed-won, defining conversion benchmarks, identifying performance gaps, and delivering data-driven recommendations.
**Data Quality & Analytics**: Manage marketing data quality including deduplication, normalization, enrichment, and decay management. Ensure intent and engagement signals flow cleanly into account scoring models. Partner with the data team to build pipeline and funnel reporting that surfaces actionable insights.
**Campaign & SDR Operations**: Own technical implementation of demand gen and ABM campaigns from brief to launch. Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs. Build and maintain segmented account lists using firmographic, technographic, and intent signals. Maintain campaign-to-opportunity attribution frameworks including campaign member statuses, UTM governance, and CRM campaign structure.
**Marketing Automation & Marketo Administration**: Own the Marketo instance end-to-end, including programs, templates, smart campaigns, tokens, governance, and hygiene. Implement lifecycle nurture and ABM programs with proper technical setup and data capture. Explore AI-powered automation to scale personalized outreach. Manage Marketo-Salesforce sync and integrations across Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.
You'll work cross-functionally with demand gen, SDRs, content, and product marketing teams to turn strategy into pipeline, with a focus on leveraging AI-driven automation to scale programs beyond manual execution.
Sanity is a modern, flexible content operating system that treats content as data, enabling companies like SKIMS, Figma, Riot Games, and Anthropic to power their content operations. The company recently raised $85M in Series C funding and is backed by leading investors including GP Bullhound, ICONIQ Growth, and founders from Vercel, WPEngine, and Twitter.
