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Ascendis Pharma, a global biopharmaceutical company, is seeking a Senior Marketing Manager to establish and lead the marketing function for Switzerland from the ground up. This is a unique opportunity to build the Swiss marketing agenda during a critical growth phase for the company.
You will report directly to the Country Manager Switzerland and serve as a key strategic partner across local, regional, and global teams. Your responsibilities span building the brand and marketing function, driving product launches, and ensuring compliance with Swiss pharmaceutical regulations.
Key responsibilities include:
**Build and Shape the Marketing Function:** Establish brand and marketing strategies aligned with global and regional frameworks while meeting local regulatory requirements. Develop promotional campaigns, manage the KPI framework, track budgets, and drive continuous performance optimization across the portfolio.
**Drive Product Launches and Commercial Excellence:** Lead structured product launches with clear go/no-go criteria. Conduct market research and competitor analyses to identify opportunities and risks. Assess digital channel impact on healthcare professionals and optimize engagement strategies. Place customer needs at the center of strategy development.
**Lead Cross-Functional Collaboration:** Partner with local and regional functions including Medical, Market Access, Quality, Compliance, and Legal. Organize and lead customer events such as advisory boards, symposia, and congress activities. Manage external agencies for advertising, PR, and communications. Drive project management and coordinate communication strategies across channels.
**Ensure Compliance and Quality:** Maintain compliance with Swiss regulations, industry codes, and company policies. Execute high-quality marketing initiatives consistently.
You thrive in entrepreneurial environments with flat hierarchies and fast decision-making. You are comfortable navigating ambiguity, building structures where none exist, and translating insights into decisive action. You combine strategic thinking with commercial acumen and analytical rigor.
Required qualifications: Bachelor's degree in Life Sciences, Pharmacy, Marketing, Business Administration, or related field; 5+ years of pharmaceutical or biotech marketing experience; proven launch experience and track record in brand management; experience building structures in ambiguous environments; strong analytical skills; ability to challenge assumptions through data and reasoning; experience in rare diseases or specialty care preferred.
