SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
KHAITE is a luxury womenswear and accessories brand founded in 2016 by creative director Catherine Holstein. The brand is known for balancing opposing design elements—masculine and feminine, strength and softness, structure and fluidity—while emphasizing exceptional materials, craftsmanship, and subtle yet striking details.
The Senior Marketing Manager, Japan will lead and execute KHAITE's marketing strategy and activities in the Japanese market, translating the global brand vision into locally relevant initiatives that drive brand awareness, client engagement, and retail performance.
Key responsibilities include:
**Japan Marketing Strategy & Execution:** Develop and execute localized marketing initiatives aligned with global brand strategy. Manage planning, execution, and measurement of marketing activities across Japan while maintaining brand consistency. Identify opportunities to increase visibility and engagement in the Japanese luxury market. Develop local marketing calendars and coordinate campaigns, activations, launches, and key brand moments.
**Department Store & Local Partner Collaboration:** Build and maintain strong relationships with department store marketing divisions and key local partners. Collaborate on co-branded marketing initiatives, in-store campaigns, events, customer activations, and promotional opportunities. Coordinate with partners to maximize visibility around key product launches. Manage timelines, deliverables, approvals, and reporting. Ensure all opportunities are vetted and approved with HQ.
**Client & Retail Activations:** Partner with the local Japan team to develop and execute client-focused activations that strengthen customer relationships. Plan and manage local events including VIC experiences, trunk shows, private appointments, and store events. Identify opportunities to create meaningful experiences for existing and prospective clients. Collaborate with retail teams to ensure marketing initiatives support commercial and clienteling objectives.
**LINE & Local Digital Marketing:** Manage KHAITE's Japan LINE presence including channel launch, content planning, scheduling, publishing, and optimization. Identify opportunities for localized LINE content that reflects global social strategy while being relevant to Japanese consumers. Monitor engagement and performance to grow KHAITE's digital presence in Japan.
**Content & Localization:** Coordinate translation, localization, and adaptation of global brand content into Japanese while maintaining brand voice and visual standards. Partner with HQ Marketing and Creative teams to ensure timely delivery of global assets. Maintain understanding of the Japanese luxury consumer to ensure culturally relevant content.
**PR & Agency Management:** Serve as key point of contact for local PR agency partners. Coordinate on PR, VIP dressing, influencer, media, event, and brand initiatives. Provide clear briefs, timelines, and brand direction. Monitor agency deliverables and ensure alignment with global marketing strategy. Support development of local media, influencer, and partnership opportunities.
**HQ Collaboration:** Act as primary marketing liaison between KHAITE Japan and New York HQ Marketing team. Develop and project manage all briefing for local asset creation and deployment. Communicate Japan market needs, opportunities, cultural considerations, and insights to HQ. Coordinate global campaign launches and ensure effective implementation in Japan. Share local marketing plans, results, and learnings with HQ stakeholders.
**Event & Project Management:** Lead end-to-end planning and execution of local marketing events and activations. Manage budgets, timelines, vendors, agencies, and internal stakeholders. Oversee multiple projects simultaneously. Track and report on effectiveness of marketing initiatives and provide recommendations for future opportunities.
**Requirements:**
- 8+ years of experience in marketing, communications, brand marketing, or related field, preferably within luxury fashion, beauty, or premium consumer brands
- Fluent in Japanese and English (spoken and written) – required
- Strong knowledge of the Japanese luxury market and consumer landscape
- Experience working with Japanese department stores and/or luxury retail partners – strongly preferred
- Experience managing local agencies and external partners
- Experience developing and executing events, activations, and client-facing experiences
- Strong understanding of LINE and other relevant digital and social platforms in Japan
- Exceptional project management and organizational skills with ability to manage multiple priorities and stakeholders
- Strong written and verbal communication skills in both Japanese and English
- Ability to collaborate effectively with global teams and navigate fast-paced, entrepreneurial environment
- Strong attention to detail and high level of brand sensitivity
- Willingness to travel as needed
- Exceptional organizational skills with strong attention to detail and follow-through
- Excellent interpersonal and communication skills with client-first mindset
- Collaborative and solutions-oriented mindset with proactive approach to problem solving
- Excellent leadership, communication, negotiation, and relationship management skills
