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Salary: USD 131,500 - 180,000 / annual
Webflow is seeking a Senior Marketing Manager, Growth to lead web optimization and growth initiatives for their AI-native marketing platform. You'll own a high-velocity experimentation program on webflow.com, running A/B tests and personalization campaigns using Webflow's own tools—hypothesis to live test to statistically valid results. You'll partner with the demand-gen and AEO (Answer Engine Optimization) teams to drive web-side execution, turning strategy into citation wins and site performance improvements.
Key responsibilities include running webflow.com as a continuously evolving "living" website built in-platform, demonstrating Webflow as the reference implementation for modern enterprise marketing. You'll design, build, and ship landing pages and site experiences end-to-end in-platform—hands-on technical work, not just briefs. You'll own the web measurement layer, instrumenting event tracking and attribution to prove web's contribution to pipeline. You'll also support cross-channel campaign orchestration, wiring site behavior signals into coordinated account motions and ensuring webflow.com operates as a coordinated channel within broader marketing initiatives.
This role reports to the VP, Revenue Marketing and requires someone who can move fast without sacrificing quality. You'll partner closely with Marketing Ops, RevOps, and the AI-native orchestration team. The ideal candidate combines growth marketing rigor with hands-on product building capability, statistical discipline, and the ability to drive measurable pipeline impact.
