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Octopus Energy is a global EnerTech company revolutionizing the energy market with a mission to make globally needed energy 100% sustainable. Beyond green electricity tariffs, the company installs heat pump solutions, deploys smart meters, develops electric mobility solutions, and generates renewable energy from wind and solar sources.
As a Senior Marketing Manager for Digital & Performance, you will drive new customer acquisition through data-driven performance marketing. You'll operate at the intersection of campaign management, analytics, and technical performance marketing, ensuring sustainable, scalable growth.
Key responsibilities include:
- Owning digital new customer growth and campaign performance across the funnel
- Mastering performance metrics (CPC, TKP, CPA, ROAS) and treating performance as a precisely controllable system
- Identifying growth opportunities through campaign optimization, message testing, customer journey refinement, and channel expansion (referrals, owned channels)
- Analyzing the full funnel to identify growth drivers and obstacles
- Communicating insights clearly to enable fast, confident team decision-making
- Bridging marketing, analytics, and technology to compete data-driven against large incumbent energy providers
You combine deep performance marketing expertise with analytical rigor and technical fluency. You're driven by data, obsessed with optimization, and capable of translating complex analyses into actionable strategy. The role offers the opportunity to scale a high-growth EnerTech company in a sector undergoing rapid transformation.
