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Fanatics Betting & Gaming is seeking a Senior Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across their Online Sportsbook and Casino businesses. This role owns the strategy, execution, and performance of the digital brand media vertical, developing channel-level targets and KPIs in partnership with key stakeholders.
Key responsibilities include managing and optimizing brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio. The role drives scalable demand generation while maintaining efficient and strong brand positioning through the funnel, aligning performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
The ideal candidate will lead end-to-end campaign reporting including monthly performance readouts and executive-level presentations, manage agency partners to ensure high-quality execution and brand consistency, and maintain relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs). Additional responsibilities include supporting digital activation and amplification of major partnerships with professional leagues, teams, and celebrities, identifying cross-functional digital opportunities, driving innovation through structured testing roadmaps, and partnering on incrementality testing and budget allocation strategies.
The role requires 7+ years of experience in marketing, account management, or business management roles, with a bachelor's degree in marketing or business. Digital marketing expertise is preferred with strong relationships across vendors and media partners. The ideal candidate combines strategic thinking with hands-on execution, thrives in a fast-paced environment, is technically fluent, and highly analytical.
