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Fireblocks is the world's leading digital asset infrastructure company, responsible for 15% of all crypto transactions globally. The company serves over 2,400 institutional customers and has facilitated over $10 trillion in digital asset transfers. Fireblocks provides enterprise-grade platform solutions for securely moving, storing, and issuing digital assets and cryptocurrencies, with multi-layer technology protection and insurance coverage.
In this Senior Marketing Manager role for APAC, you will drive sales growth and marketing strategy across the Asia Pacific region. You'll work closely with regional sales teams and leadership to develop and execute comprehensive marketing programs spanning both online and offline channels to generate pipeline and revenue.
Key responsibilities include: planning and executing field marketing programs that generate pipeline for the APAC sales team; partnering with internal stakeholders to build and implement go-to-market strategies; leading strategy and execution of custom virtual and in-person events; reporting on marketing activity and ROI; building deep expertise in regional regulations, key players, and market opportunities; translating sales priorities into effective marketing programs; serving as the go-to marketing partner for Sales and Account Management teams; and building relationships with customers and partners to identify new opportunities.
You'll need 5+ years of B2B marketing experience in SaaS, Fintech, or Cyber Security with solid understanding of channel and funnel marketing tactics. A bachelor's degree or equivalent is required. The ideal candidate will have experience in enterprise marketing, strong project management skills, and the ability to work cross-functionally in a fast-paced environment.
