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League is a leading healthcare experience platform serving 70+ million people through health plans and health systems (including Manulife, SCAN, Geisinger, Medibank, Baptist, and Shoppers Drug Mart). The company addresses a critical gap in healthcare delivery: people book appointments but skip follow-ups, fill prescriptions but stop taking them, get referrals but never make the call. League's platform identifies what each person needs to do next, removes barriers, and ensures completion at scale.
As Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) strategy and execution for League's key priority market, reporting to the AVP of Account-Based Experience and Strategy. You own the complete ABX playbook for your region, blending strategic thinking, account insights, and operational excellence.
Key responsibilities include: developing ABX strategy across account tiers (1:1, 1:few, 1:many); partnering with Demand Gen, Content, Product Marketing, Sales, and BD to build integrated multi-touch campaigns spanning email, paid media, direct mail, events, and sales outreach; identifying and researching target accounts with Sales and BD; creating detailed ABX campaign briefs with strategic focus, audience insights, messaging, tactics, and metrics; leveraging Demandbase and market signals to uncover engagement trends and buying signals; ensuring creative and content alignment with ABX briefs; collaborating with Marketing Operations on ABM tools and data optimization; monitoring program performance and surfacing insights for continuous improvement; and presenting plans and impact to leadership.
You will influence cross-functional stakeholders, translate product solutions into customer-centric strategies, and scale ABX frameworks across the organization.
Required: minimum 8 years leading B2B account-based marketing strategies with measurable pipeline and revenue impact; strategic thinking paired with data-driven rigor and execution excellence; ability to connect product value to customer pain points; learning mindset and comfort with experimentation; strong account research and segmentation skills; excellent communication and stakeholder influence; project management in fast-paced, multi-stakeholder environments; strong working knowledge of Demandbase or similar ABM platforms; experience with email marketing platforms and CRMs.
Preferred: familiarity with healthcare market; experience marketing to private or public sector.
