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Salary: CAD 100,000 - 150,000 / annual
Passage helps international students navigate their educational journey abroad—from program selection and admissions through financing and visa support. This Senior Marketing Engineer role is a rare hybrid position combining performance marketing leadership with engineering execution.
You'll own Passage's complete marketing operation across 15 countries, managing paid channels (Meta, Google Ads) and expanding to TikTok, LinkedIn, and X. The distinctive aspect: Passage runs marketing through an in-house AI-assisted platform built on Claude, ads APIs, and MCP servers. You'll operate this platform daily and extend it as the company scales.
Key responsibilities include: managing paid ad budgets and creative rotation across platforms; owning a unified cost-per-outcome metric that ranks spend efficiency; maintaining brand consistency (palette, typography, tone) as campaigns localize across 15+ languages; growing organic channels (SEO, social) alongside paid; automating repetitive workflows through Python, API integrations, and Claude agents; and building institutional knowledge through rigorous measurement (UTM conventions, BigQuery attribution models, cross-platform analysis).
You'll need 4+ years spanning both performance marketing (real budget management) and production engineering (strong Python). Deep API-level experience with at least two major ad platforms is essential—not just UI familiarity but understanding rate limits, learning phases, targeting mechanics, and attribution windows. You should have genuine brand sensibility, SQL fluency, and safety instincts around guardrails and idempotency. AI-forward thinking is critical: you'll build and operate agent tooling that manages live ad spend.
Nice-to-have skills include international/multilingual campaign experience, SEO or content marketing background, programmatic creative (Remotion), MCP server or LLM agent building, BigQuery/dbt analytics engineering, and early-stage startup experience owning a function solo.
Success in the first six months means: all live channels running through you with weekly performance reviews; at least one new channel (TikTok, LinkedIn, or X) launched and measured; consistent brand execution across languages and surfaces; and leadership confidence in per-channel cost-per-outcome metrics backed by platform automation.
